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This Privacy Policy applies to the SMART BOOKS website at

Danny Lenny (referred to as “we”, “us” or “our”) is the controller and responsible for your personal data.

Contact details are set out in the “Further Information” at the end of this policy.

Your personal information is important to us. This privacy policy tells you how we look after your personal data when your visit and use this Website and what your privacy rights are.

What personal information do we collect?

If you contact us with an enquiry, we collect from you essential contact details (your name and email address) in order to handle your enquiry. Your personal details will not be used for any other purposes.

How do we process your personal information?

If you contact us with an enquiry, we will process the personal information that you provide, or we collect from you, including your name and e-mail address, on the basis that it is necessary for our legitimate interests in order to address or respond to your enquiry and provided this does not prejudice or harm your rights and freedoms.

If you sign up to our Smart Books Newsletter, we will use your contact details to provide you with news of details of offers and other opportunities, and on the basis that it is necessary for the legitimate interests we have in promoting our products and the sale of its goods (as described above).  We will only contact you in this way if you have opted-in to receive these types of communication. Details of how to do so, and how to opt-out of receiving details of such offers, are on relevant pages of the Smart Books Website, or will be in the forms you complete and/or the emails you receive from us.

You can unsubscribe from the newsletter email at any time by following the instructions in our emails footer, or by writing to the address at the end of this Privacy Policy, and your details will be removed from our files.


If you are under 18, please make sure that you obtain your parent/guardian’s permission before you provide your personal information to the Smart Books Website.

Children under the age of 13 must ask permission of an adult before sending any personal information. 

Links to other websites

Our website contains links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Where do we store your personal data?

We store your personal data on our servers in the USA.

If you are from Europe, we will ensure that contractual or other safeguards are in place to ensure that your information is adequately protected, and that enforceable rights and effective legal remedies are available for data subjects.

Who do we share your information with?

We may disclose your personal data if we need to do so in order to comply with any legal or regulatory obligation or request, or where we have a legitimate interest in doing so, such as in order to enforce or apply our contract, to investigate potential breaches, or to protect the rights, property or safety of Smart Books or others. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We will never sell, distribute or disclose any of your personal information (except anonymous aggregate information) with any third party without your express consent.

For our Newsletter (and related purposes) we use MailChimp – MailChimp processes personal data on our behalf under specific contracts approved by the European Commission which give personal data the same protection it has in Europe. MailChimp’s privacy policy is available at

How long do we keep personal information for?

If you contact us with an enquiry but do not enter into a contract with us, we will normally delete your personal data after six months. 

Your rights as a data subject

As a data subject you have certain legal rights including:

  • The right to access the personal data held about you
  • The right to ask us not to process your personal data for marketing purposes
  • The right to withdraw at any time any consent you have given to receive marketing material from us
  • The right to ask us to rectify inaccurate personal data about you
  • The right to ask for the restriction of personal data concerning yourself that is inaccurate, unlawfully processed, or no longer required
  • The right to ask for the erasure of personal data concerning yourself where processing is no longer necessary, or the legitimate interests we have in processing your personal data are overridden by your interests, rights and freedoms as the data subject
  • The right to make a complaint to the supervisory authority. 


Cookies are text files that websites use to store information on your computer. The Smart Books Website uses “session cookies” and anonymous “analytic” cookies to support the navigation system of this website while you are browsing.

We use standard cookies to save information that may be helpful for your computer to remember, and to ensure that we give you the best experience on our website.  No personal details are collected or stored at any time through the use of cookies. 

Our website uses Google Analytics, a service that helps us plan and design our website. Google Analytics places a cookie on your computer or device and transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users and we do not store any personally identifiable information within Google Analytics. You can visit the Google website to find out more about their privacy policy.

Apart from the information described in this Privacy Policy, we do not maintain any personal information obtained from users through the Smart Books Website in a retrievable form.

You can find out more about cookies on the website, including how to decline or remove them. 

Further information

In case of questions, comments or requests regarding our use of your personal information, please contact us by email to: